Mellano Massimo
Agency Producer at J. Walter Thompson Italia spa
Milano, Italy
TitleParking
Agency
Campaign Don't drink and drive - Heineken
Advertiser Heineken
Brand Heineken
Date of First Broadcast/Publication
Product Conscious Consumption Of The Heineken Beer
Tagline If you drink and drive you are a danger to others
Story After drinking Heinekens in a bar, a guy gets on a car transporter: all the cars contain people. "If you drink and drive you are a danger to others too."
Media Type Television
Length
Copywriter
Art Director
Production Company Producer
Executive Creative Director
Agency Producer
Director
Director of Photography
Other
Other
Production Company
Associate Creative Director

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