| Title | Bathtub |
| Title (original language) | Baignoire |
| Agency | Leo Burnett Paris |
| Campaign | Microgrill Launch - Charal |
| Advertiser | Charal |
| Brand | Charal |
| Date of First Broadcast/Publication | 2009 / 11 |
| Product | Microgrill |
| Business Sector | Food |
| Philosophy (original language) | Le principal objectif de la campaign est de lever l'a priori négatif sur ce mode de cuisson et de donner aux consommateurs l'envie et les moyens d'essayer Microgrill de Charal. |
| Problem (original language) | Charal continue d'innover en lançant sa pièce de boeuf à cuire au micro-ondes. |
| Media Type | Outdoor/Out of Home |
| Market | France |
| Advertising Manager | Guy Lepel Cointet |
| Advertising Manager | Caroline Trocherie |
| Account Manager | Lionel Cassou |
| Account Manager | Michaël Parente |
| Creative Director | Stephan Ferens |
| Art Director | Eric Esculier |
| Copywriter | Eric Esculier |
| Art Director | stephane santana |
| Copywriter | stephane santana |
| Art Buyer | Claire Sougy |
| Art Buyer | Mélina Audoux |
| Photographer | Digitline |
More Work
SEE ALLBanknotes (English version)
- BRAND:
- Sidaction
- AGENCY:
- Leo Burnett Paris
Banknotes
- BRAND:
- Sidaction
- AGENCY:
- Leo Burnett Paris
Foie Gras Quick Burger
- BRAND:
- Quick
- AGENCY:
- Révolutions
Hot Pepper
- BRAND:
- Quick Tentation
- AGENCY:
- Révolutions
Cheese
- BRAND:
- Quick Tentation
- AGENCY:
- Révolutions
Giant Max
- BRAND:
- Quick
- AGENCY:
- Révolutions
Giant Max
- BRAND:
- Quick
- AGENCY:
- Révolutions
Cheetah with down jacket (French)
- BRAND:
- Charal
- AGENCY:
- Leo Burnett Paris
Virus
- BRAND:
- Sidaction
- AGENCY:
- Leo Burnett Paris