Lionel Cassou
Account Manager at Leo Burnett Paris
Saint Denis, France
TitleBad Weather
Title (original language)Temps pourri
Agency
Campaign Microgrill Launch - Charal
Advertiser Charal
Brand Charal
Date of First Broadcast/Publication 2009 / 11
Product Microgrill
Business Sector Food
Philosophy (original language) Le principal objectif de la campaign est de lever l'a priori négatif sur ce mode de cuisson et de donner aux consommateurs l'envie et les moyens d'essayer Microgrill de Charal.
Problem (original language) Charal continue d'innover en lançant sa pièce de boeuf à cuire au micro-ondes.
Media Type Outdoor/Out of Home
Market France
Creative Director
Art Director
Art Director
Copywriter
Copywriter
Account Manager
Account Manager
Photographer
Art Buyer
Art Buyer
Advertising Manager
Advertising Manager

People related to this work

Related Ads

Trending

Create a free Talent profile and become a member of AdForum

Get Started