Letizia Bozzolini
Executive Creative Director at Grey United
Milano, Italy
TitleStrep-tease Arms
Agency
Campaign Strep-tease Arms
Advertiser GlaxoSmithKline
Brand Strep
Date of First Broadcast/Publication 2008 / 4
Business Sector Shaving
Story Women know that the art of seduction is built on small but
special gestures: hands kindly slipping off stay-ups, arms softly
unveling skin softness. The same rituality that characterizes
those moments when women take care of their body to make it
more attractive, as during the hair-removal.
Strep helps them to be more seducing before the big show:
so, let’s the Strep-tease begin.
Media Type Print
Market Italy
Art Director
Copywriter
Executive Creative Director
Account Director

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