Juliana Gardim
Art Buyer at Estúdio Pum Team
São Paulo, Brazil
TitleDavid
Agency
Campaign Jewish Film Festival
Advertiser São Paulo’s Jewish Film Festival
Brand 16th São Paulo’s Jewish Film Festival
Date of First Broadcast/Publication 2012 / 7
Business Sector Trade Shows, Events & Festivals
Story A puny young man defies a rather strong one, who looks powerful. Andwins, against all odds. This could be the review of any film now screening. Butit is the story of biblical David and Goliath. The coincidence between OldTestament stories and most usual movie scripts inspires the campaign created bythe Y&R agency to promote the 16th edition of São Paulo’s JewishFilm Festival, which will be held between August 6 and 12, and will show thebest productions around the Jewish theme created by Jewish and non-Jewishmoviemakers all over the world.
A pioneer in this genre in Latin America, São Paulo’s Jewish FilmFestival includes a host of fiction, documentaries. For more information,please visit www.fcjsp.com.br 
Media Type Magazine
Other
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Art Director

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