| Title | Ex |
| Agency | Y&R Argentina |
| Campaign | Women's Passion |
| Advertiser | Alto Palermo |
| Brand | Alto Palermo |
| Date of First Broadcast/Publication | 2013 |
| Business Sector | Retail, Distribution & Restaurants |
| Tagline | Women's Passion |
| Story | There´s something that makes women be more beautiful, kill themselves at the gym and embark on endless diets. All for them, the Ex. The TV ad for Alto Palermo (Shopping center) studies this insight. Women want to look more beautiful and be in fashion not just for their actual boyfriend, but for the ones who left them. “Ex” shows in a very amusing way how women can humiliate their ex with their renovated beauty. |
| Media Type | Television |
| Length | |
| Market | Argentina |
| Account Director | Eugenia Slosse |
| Account Director | Ariadna Barcia |
| Executive Agency Producer | Luis Pompeo |
| Agency Producer | Diego González |
| Art Director | Nicolas Ochoa |
| Copywriter | Nicolas Massimino |
| Director | Brian & Nico |
| Executive Creative Director | Martin Mercado |
| Executive Creative Director | Martin Goldberg |
| Executive Creative Director | Dario Rial |
| Executive Creative Director | Diego Tuya |
| Production Company | Primo |
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