Title | WHITENING |
Agency | Forsman & Bodenfors Göteborg |
Campaign | Tooth |
Advertiser | Apoteket Ab |
Brand | Pharmacy |
Posted | November 2015 |
Business Sector | Hygiene & Personal Care Products |
Story | Apoteket is the Swedish Pharmacy. They have been our client since 2006, when there was still a monopoly market. Since 2010 Apoteket has been facing competition. Even so, over the past years the brand has gone from "strong recognition" to "exemplary recognition." (This is a ranking that only IKEA and Apoteket have managed to achieve in the well-known report carried out by Nordic Brand to measure Sweden's strongest companies and brands.) Even commercially, the "old monopoly" brand keeps delivering better results than any of its hungry competitors. |
Media Type | Television & Cinema |
Art Director | Joakim Blondell |
Agency Producer | Magnus Kennhed |
Set Designer | Peder Bergstrand |
Account Supervisor | Lina Engler |
Account Supervisor | Emelie Emelie |
Account Director | Leif Sorte |
Account Manager | Lena Birnik |
Account Planner | Lars Friberg |
Digital Producer | Helena Ward |
Digital Producer | Andreas Johansson |
Production Company | OMD |
Production Company Producer | Lars Nordenson |
Account Executive | Therese Petterson |
Photographer | Göran Hallberg |
Executive Producer | Therese Engberg |
Music | Oscar Fogelström |
Editor | Peter Wendin |
Sound | Red Pipe |
Post Production | Chimney |