| Title | Penguins |
| Agency | Y&R London |
| Campaign | Penguins |
| Advertiser | BBC |
| Brand | BBC |
| Date of First Broadcast/Publication | 2008 / 4 |
| Product | iPlayer |
| Business Sector | TV/Radio Programs & Stations |
| Problem | To build on the launch success and continue to excite and engaging people with BBC iPlayer by leveraging the magic of BBC content. |
| Media Type | Television |
| Length | |
| Market | United Kingdom |
| Advertising Manager | David Bainbridge |
| Creative Director | Mark Roalfe |
| Copywriter | Paul Silburn |
| Director | Vince Squibb |
| Strategic Planner | Megan Thomson |
| Account Director | Fiona Richards |
| Production Company | Red Bee Media Limited |
| Post Production | Passion Pictures |
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