James Bland
Executive Producer at Blink London
London, United Kingdom
TitleShow Me
Agency
Campaign Tech for the life you dream of…
Advertiser PC World
Brand Currys PC World
Date of First Broadcast/Publication 2015 / 3
Business Sector Computers, PDAs & Calculators
Tagline tech for the life you dream of
Story AMV BBDO launched a new campaign for Currys PC World entitled “Tech for the life you dream of…” 
Philosophy In “Pina Colada” a woman fantasizes about using her refrigerator’s ice maker for a variety of exotic cocktails. After a musical fantasy sequence, however, she is interrupted by a very different reality. The spot ends with the line “Tech for the life you dream of*” followed by “*and the one you live.” Other ads in the campaign follow the same humorous fantasy/reality approach, depicting a father who imagines himself as a top chef but whose son requests something a bit simpler than he’d imagined for dinner and a child entertainer who wishes he was in a metal band. 
Media Type Television
Length
Creative Director
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Executive Creative Director
Executive Creative Director
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Executive Producer
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