Craig Ritchey
Music Composer at Ogilvy UK
London, United Kingdom
TitleOrchestra
Agency
Campaign Orchestra
Advertiser Ford Motor Company
Brand Ford
PostedFebruary 2008
Product Focus
Business Sector Cars
Tagline The new Ford Focus. Beautifully Arranged
Philosophy As a metaphor for the way the car parts come together to form a stylish whole, an orchestra of musical instruments was created – using only Focus parts – and then played by professional musicians performing specially-commissioned music.
Problem Launch the restyled Ford Focus
Media Type Television
Length
Market Europe
Editing Company
Director
Music Composer
Advertising Manager
Copywriter
Art Director
Creative Partner
Account Planner
Production Company
Post Production
Editor

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