Title | Orchestra |
Agency | Ogilvy UK |
Campaign | Orchestra |
Advertiser | Ford Motor Company |
Brand | Ford |
Posted | February 2008 |
Product | Focus |
Business Sector | Cars |
Tagline | The new Ford Focus. Beautifully Arranged |
Philosophy | As a metaphor for the way the car parts come together to form a stylish whole, an orchestra of musical instruments was created using only Focus parts and then played by professional musicians performing specially-commissioned music. |
Problem | Launch the restyled Ford Focus |
Media Type | Television |
Length | |
Market | Europe |
Editing Company | Bikini Editorial |
Director | Noam Murro |
Music Composer | Craig Ritchey |
Advertising Manager | Mark Simpson |
Copywriter | John Crozier |
Art Director | Dom Sweeney |
Creative Partner | Greg Burke |
Account Planner | Stephen Wallace |
Production Company | The Mill London |
Post Production | The Mill London |
Editor | Avi Oron |