Xavier Mosley
Xavier Mosley
Komponist at 180 Amsterdam
Amsterdam, Netherlands
TitleAdi Dassler (60 sec.)
Agency
Campaign Adi Dassler Adidas Originals
Advertiser adidas
Brand adidas Originals
Story As a tribute to Adi Dassler's innovative nature, the film tells Adi's story in a suitably original way. The entire consumer experience is a 1:3 recreation of Adi Dassler's actual 1920 workshop. Shoes, trophies and the man himself are handmade in miniature and then brought to lige in using stop frame animation.
Philosophy Everyone has heard od adidas. Very few people have heard of Adi Dassler. Not many people know it, but adidas is a shortened version of his name.
This cross channel campaign takes the Originals brand right back to its roots. The idea of bringing life to Adi's workshop for the adidas originals brand is tailor made for its primary media use online.
Media Type Web Film
Length
Advertising Manager
Advertising Manager
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Executive Creative Director
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