Audi - "Strings"

DDB Barcelona

DDB Barcelona Barcelona, Spain

Awards

10429

Brand: Audi
Country: Spain

Advertiser: Audi

Title	Strings
Agency	DDB Barcelona
Campaign	Strings
Advertiser	Audi
Brand	Audi
Posted	February 2008
Product	A4
Business Sector	Cars
Tagline	A car created as none before
Story	An advert as none before Under the motto A car created as none before, the new spot for Audi presents a method of construction that nobody would ever associated with a car. Based on a concept from the agency DDB Barcelona, Nacho Gayán filmed a movie that has, at least, a bit of magic. Could a car be entirely constructed just with pieces of string? The answer to this question takes shape right in front of our eyes, when a team of proffesional puppeteers and magicians conducted by Philip Noble, episcopalian priest and skilled juggler, join together to perform a work of visual art, an intricate dance of handmade craft and technique.
Philosophy	Agosto, the company in charge of production, reached the objective of this campaign working with an original premise in mind: no post-production or special effects trickery would be used. It had to be crafted carefully, honestly, and even with certain kind of naif quality: what you see is what we made.
Problem	Constructing an entire set in the city of Prague for the advert of the new Audi A4 was not the trickiest part of the filming. Previously came the far more challenging task of conceptualize and design a production that truly fitted the slogan. The movie had to communicate the never done before concept not only with the images, but with its mood as well.
Media Type	Television
Length	90 seconds
Market	Spain
Music Company / Composer	BSO
Creative Director	Alberto Astorga
Art Director	Jaume Badia
Copywriter	Alfredo Binefa
Director	Nacho Gayán
Agency Producer	Vicky Moñino
Agency Producer	Toni Moreno
Editor	Fabrizio Rosetti
Account Executive	Paco López
Account Director	Francesca González
Director of Photography (DOP)	Paco Femenía
Production Company	Agosto
Post Production	Metropolitana