Title | Achla's Bottled Tahini Sauce |
Agency | BBR Saatchi & Saatchi |
Campaign | Achla's Bottled Tahini Sauce |
Advertiser | Achla, Strauss Group |
Brand | Achla's Bottled Tahini Sauce |
Date of First Broadcast/Publication | 2015 / 2 |
Business Sector | Herbs & Spices |
Tagline | Everything tastes better with Achla's bottled tahini sauce |
Story | In order to launch the world's first tahini sauce, Achla, Israel's leading food salad brand decided to emphasize what many consumers already know: The fact you can upgrade anything with tahini sauce…Even the lamest and least appealing types of food. |
Philosophy | Our agency decided to turn those "nasty" fridge leftovers into a mouthwatering opera and symphony of flavors. |
Media Type | Television |
Length | |
CEO | YossiLubaton |
Chief Creative Officer | Nadav Pressman |
VP Creative Director | Amir Ariely |
Creative Director | Sharon Refael |
Copywriter | Eran (Shushu) Spanier |
Art Director | Aia Bechor Kujnitzky |
VP Group Account Head | Hagai Leeran |
Account Supervisor | Lee Bryn |
Account Executive | Tom Dvir |
VP Production & Content | Dorit Gvili |
Agency Producer | Bosmat Marmarely |
VP Strategic Planning | Shai Nissenboim |
Planner | Lora Goichman |
Director | Oded Bin Nun |
Production Company | Yesh |
Production house | Broadcast |
Composer | Yonatan Cnaan |
Opera Singer | Guy Mannheim |
CEO (Strauss Fresh Foods) | Eli Itzkin |
Marketing Director (Strauss Fresh Foods) | Elad Ravid |
Achla Hummus brand manager | Shiri Birman Cohen |
Achla Hummus junior brand manager | Alon Meron |