Achla's Bottled Tahini Sauce - "Achla's Bottled Tahini Sauce"

BBR Saatchi & Saatchi

BBR Saatchi & Saatchi Ramat Gan, Israel

15192

Title	Achla's Bottled Tahini Sauce
Agency	BBR Saatchi & Saatchi
Campaign	Achla's Bottled Tahini Sauce
Advertiser	Achla, Strauss Group
Brand	Achla's Bottled Tahini Sauce
Date of First Broadcast/Publication	2015 / 2
Business Sector	Herbs & Spices
Tagline	Everything tastes better with Achla's bottled tahini sauce
Story	In order to launch the world's first tahini sauce, Achla, Israel's leading food salad brand decided to emphasize what many consumers already know: The fact you can upgrade anything with tahini sauce…Even the lamest and least appealing types of food.
Philosophy	Our agency decided to turn those "nasty" fridge leftovers into a mouthwatering opera and symphony of flavors.
Media Type	Television
Length	35 seconds
CEO	YossiLubaton
Chief Creative Officer	Nadav Pressman
VP Creative Director	Amir Ariely
Creative Director	Sharon Refael
Copywriter	Eran (Shushu) Spanier
Art Director	Aia Bechor Kujnitzky
VP Group Account Head	Hagai Leeran
Account Supervisor	Lee Bryn
Account Executive	Tom Dvir
VP Production & Content	Dorit Gvili
Agency Producer	Bosmat Marmarely
VP Strategic Planning	Shai Nissenboim
Planner	Lora Goichman
Director	Oded Bin Nun
Production Company	Yesh
Production house	Broadcast
Composer	Yonatan Cnaan
Opera Singer	Guy Mannheim
CEO (Strauss Fresh Foods)	Eli Itzkin
Marketing Director (Strauss Fresh Foods)	Elad Ravid
Achla Hummus brand manager	Shiri Birman Cohen
Achla Hummus junior brand manager	Alon Meron