| Title | More brilliance. More beauty |
| Agency | DDB Berlin |
| Campaign | More brilliance. More beauty |
| Advertiser | Sony Corporation of America |
| Brand | Sony Bravia 4K |
| Date of First Broadcast/Publication | 2016 / 9 |
| Business Sector | TV, Hi-Fi, Video, Personal Stereo & Accessories |
| Story | An abandoned casino is invaded by mysterious white balloons. As they squeeze into the building, the balloons start to bloat. Finally they explode in clouds of shimmering glitter, bringing beauty and life back to the neglected place. The film is designed to be a stunning visual experience representing Sony’s 4K HDR technology. |
| Media Type | Television |
| Length | |
| Market | Germany |
| Soundtrack | True Colors |
| Director | Andre Stringer |
| Creative Managing Director | Myles Lord |
| Executive Creative Director | Gabriel Mattar |
| Creative Director | Alice Bottaro |
| Art Director | Jacopo Biorcio |
| Art Director | Alan Dindo |
| Copywriter | Chiara Chessa |
| Client Services Director | David Barton |
| Account Director | Jemima Jordan |
| Production Company Producer | Jens Mecking |
| Production Company Producer | Marcus Wetschewald |
| Production Company | Tempomedia |
| Post Production | Nhb Studios |
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