| Title | Pepsi's Unlikely Spokesperson Marshawn Lynch |
| Brief | Top NFL player Marshawn “Beast Mode” Lynch is famously laconic, rarely speaking to the media. But he’s agreed to do this commercial for Pepsi because his voice will be dubbed by a stand-in. The effect is pretty comic as the stand-in is a straight-laced blonde woman. She even says “glug glug glug” as he swigs from the bottle. Then Marshawn suddenly pipes up: “Speech mode, boss.” |
| Agency | BBDO New York |
| Campaign | Spokesperson Marshawn Lynch |
| Advertiser | PepsiCo Inc. |
| Brand | Pepsi |
| Date of First Broadcast/Publication | 2015 / 9 |
| Business Sector | Soft Drinks, Tonics |
| Story | Marshawn Lynch has agreed to be Pepsi’s newest spokesman. Under one condition… |
| Media Type | Digital |
| Length | |
| Production Company | Epoch Films |
| Executive Creative Director | Lauren Connolly |
| Creative Director | Rob Munk |
| Creative Director | Mark Voehringer |
| Copywriter | James Harvey |
| Copywriter | Randy Van Kleeck |
| Agency Producer | Julian Katz |
| Agency Producer | John Melillo |
| Agency Producer | Melissa Chester |
| Account Manager | Ladd Martin |
| Account Manager | Jillian Netzel |
| Director | Phil Morrison |
| Director | Joe Ventura |
| Director of Photography (DOP) | Peter Donahue |
| Production Company Producer | Melissa Culligan |
| Production Company Producer | Dina Oberley |
| Managing Partner | Mindy Goldberg |
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