Vodafone - "Decisive Moments - Lewis Hamilton"

BBH

BBH London, United Kingdom

14173

Title	Decisive Moments - Lewis Hamilton
Agency	BBH
Campaign	Decisive Moments - Lewis Hamilton
Advertiser	Vodafone
Brand	Vodafone
Date of First Broadcast/Publication	2008 / 3
Business Sector	Telecommunications Services
Tagline	Make the most of now.
Story	Decisive Moments dramatises the process of decision-making by featuring Lewis Hamilton racing in his car in parallel with a man racing through the city to get to his love interest. Lewis demonstrates the need to make split second decisions in his F1 career but this also translates into every day life. The male character in the film also shows that making the most of every moment can sometimes be the difference between winning and losing.
Problem	Continue the Vodafone call to action of make the most of now, using their sponsorship of Vodafone Mclaren Mercedes as the platform.
Media Type	Television
Length	60 seconds
Market	United Kingdom
Production Company	Nice Shirt Films
Post Production	Glassworks
Actor / Celebrity	Lewis Hamilton
Advertising Manager	David Wheldon
Creative Director	Nick Gill
Creative Team	Ian Williamson
Creative Team	Steve Wakelam
Account Planner	Sarah Watson
Agency Producer	Ruben Mercadal
Production Company Producer	Richard Martin
Director	Sean Meehan
Director of Photography (DOP)	Sean Meehan
Editor	Paul Watts
Editing Company	The Quarry
Music Composer	Tom Hodge
Voice	Judi Dench
Producer	Sam McGarry