Simon Paul
Director of Photography at th1ng th2ng
London, United Kingdom
TitleTrickle
Agency
Campaign No1 - Unilever Flora
Advertiser Unilever
Brand Flora Pro-Activ
Date of First Broadcast/Publication
Story The films are set at a breakfast table filled with a variety of tasty foods. Using stop-frame animation, Flora pro.activ products assert their position of superiority over the other foods in a charming and engaging sequence of events: the mini-shots bottle is raised aloft a mountain of kiwi fruit, bagels and blueberries; whilst a ‘stadium’ of snacks surrounds a piece of toast being munched into the shape of a No.1 for the heart healthy spread.
Philosophy To continue to build on Flora’s global ‘Love Your Heart’ mission of improving the world’s heart health by clearly communicating that no food lowers cholesterol more than Flora pro.activ.

We’re talking to those that think or know that they have high cholesterol levels. They’re normal people and all they want is a simple and effective solution which allows them to forget about cholesterol and get on with life.
Problem BACKGROUND<br> Flora pro.activ is a range of foods (drink, yogurt, spread, milk) that contain plant sterols, proven to lower LDL (bad) cholesterol by 10-15% in as little as 3 weeks. <br><br> 2 out of 3 adults in the UK have raised cholesterol; reducing LDL cholesterol leads to healthier hearts.<br><br> THE BRIEF<br> No food lowers cholesterol more than Flora pro.activ – the UK’s No.1 cholesterol lowering brand*<br><br> Broken down, this brief is three-fold: -to assert the superior efficacy of Flora pro.activ products and stop consumer confusion about efficacy of cholesterol lowering products<br> -to increase average weight of purchase of loyal consumers.
Media Type Television
Length
Soundtrack Lewis’s Dream
Advertising Manager
Creative Director
Creative Team
Creative Team
Account Planner
Agency Producer
Production Company
Production Company Producer
Director
Director of Photography
Post Production
Music

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