Richard Lawson
Business Lead at BBH
London, United Kingdom
TitleBrainy Girl
Agency
Campaign Axe Shower Gel Colour Range
Advertiser Unilever
Brand Axe
Date of First Broadcast/Publication 2012 / 3
Product Shower Gel Colour Range
Business Sector Bath, Shower Gels
Story In each film we hero a guy who is able to keep up with the demands of his girl thanks to the Axe coloured shower gel that he uses. 
Philosophy All girls expect guys to put in a little effort to keep them happy, but some girls are in a different league. They don’t care if you’re hungover, tired or whatever, they expect 100% of you 100% of the time. 
Media Type Web Film
Market Canada, United States
Production Company
Post Production
Sound
Art Director
Art Director
Art Director
Copywriter
Copywriter
Creative Director
Copywriter
Advertising Manager
Agency Producer
Team Director
Strategy Director
Strategic Business Lead
Strategic Business Lead
Head of Strategy
Director
Producer
Director of Photography (DOP)
Editing Company

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