Title | I Am the New Creative |
Agency | Goodby Silverstein & Partners |
Campaign | The New Creative |
Advertiser | Adobe Systems, Inc. |
Brand | Adobe Creative Cloud |
Posted | September 2013 |
Business Sector | IT Solutions & Professional Networks |
Tagline | #newcreatives |
Story | Art Directors are becoming animators. Print designers are becoming web designers. Illustrators are also photographers, who are editors who also shoot film. These are the New Creatives, and Adobe is celebrating their work with a new campaign that makes them the face of our marketing—both literally and figuratively. |
Media Type | Television |
Length | |
Market | United States |
Executive Creative Director | Rich Silverstein |
Creative Director | Keith Anderson |
Art Director | Shane Fleming |
Agency Producer | Cindy Epps |
Copywriter | Steve Nathans |
Account Director | Joel Guillian |