Be The Match - "Be The Guy"

space150

space150 New York, United States

19244

This ad is part of the ACT Responsible Collection

Brand: Be The Match
Country: United States

Advertiser: National Marrow Donor Program

Title	Be The Guy
Agency	space150
Campaign	Be The Guy
Advertiser	National Marrow Donor Program
Brand	Be The Match
Date of First Broadcast/Publication	2016 / 8
Business Sector	Disease Awareness, Support Groups & Associations
Philosophy	Nonprofit Be The Match, an organisation operated by the National Marrow Donor Program in the US, recently enlisted the help of its agency Space150 to create a campaign that would encourage young men (ages 18-24) to join its cause and help save lives. Because "men in this age group have the highest propensity to be a match for patients facing blood diseases, including lymphoma and leukemia," according to the agency, the nonprofit wanted to create something that would show how young men can truly make a difference despite their "peculiarities." The result is a funny social campaign that includes 12 short videos featuring young men doing all sorts of bizarre things - everything from skateboarding on a treadmill to dancing in a hot dog costume. Each video ends with the message: "This guy could save a life." The videos are running on Snapchat, Reddit, Twitch (world's leading video platform and gaming community), Facebook and Instagram.
Media Type	Television & Cinema
Length	60 seconds
More Information	Betheguy.org
Production Company	Photoplay Films
Director	Nick Losq
Executive Producer	Danielle Lovett
Production Company	Doublewide
Executive Producer	Oliver Lawrance
Producer	Jodi Nelson
Executive Creative Director	Brock Davis
Executive Creative Director	Chad Nauta
Senior Copywriter	Jon Reine
Agency Producer	Tammy Auel