|Campaign||Find Your Fit|
|Advertiser||The Athlete's Foot|
|Brand||The Athlete's Foot|
BMF has created its first brand campaign for The Athlete's Foot (TAF) with the launch of the "Find your Fit" campaign.
Through a series of film-style documentaries, shot and directed by acclaimed director Hamish Rothwell from Goodoil, the campaign highlights the different ways people have found their fit.
The campaign is a new direction for the brand and aims to create a stronger emotional connection with consumers.
|Production Company||Goodoil Films|
|Executive Creative Director||Carlos Alija|
|Executive Creative Director||Laura Sampedro|
|Creative Team||Michael Graziano|
|Creative Team||Daniel Staudinger|
|Creative Team||Carlo Mazzarella|
|Creative Team||James Pash|
|Creative Team||Andie Graham|
|Creative Team||Trent Hendrick|
|Director of Photography||Crighton Bone|
|Account Director||Brad Smith|
|Account Director||Alison Primmer|