Trent Hendrick
Art Director at BMF
Pyrmont, Australia
TitleKeyboard Queen
Campaign Find Your Fit
Advertiser The Athlete's Foot
Brand The Athlete's Foot

BMF has created its first brand campaign for The Athlete's Foot (TAF) with the launch of the "Find your Fit" campaign.

Through a series of film-style documentaries, shot and directed by acclaimed director Hamish Rothwell from Goodoil, the campaign highlights the different ways people have found their fit.


The campaign is a new direction for the brand and aims to create a stronger emotional connection with consumers.

Media Type Television
Production Company
Agency Contribution
Executive Creative Director
Executive Creative Director
Creative Team
Creative Team
Creative Team
Creative Team
Creative Team
Creative Team
Director of Photography
Account Director
Account Director

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