| Title | The Best Job In The World (310 sec) |
| Agency | SapientNitro Asia Pacific |
| Campaign | The Best Job in the World |
| Advertiser | Tourism Queensland |
| Brand | Tourism Queensland |
| Posted | March 2010 |
| Business Sector | Destinations (Countries & Places) |
| Philosophy | We created "The Best Job in the World" - Islands caretaker working for Tourism Queensland. It's not a gimmick - it's a real job exploring the islands and reporting back through online blogs, photos and video diaries. We placed simple press ads in traditional recruitment and fed the world's media a "good news" story in a time of rising unemployment. |
| Problem | To raise awareness of the Islands of the Great Barrier Reef |
| Result | More than $US100M worth of media coverage (from a budget of $US1.2M) In 56 days Islandfreejob had 6.849.504 visitors 34.684 applicants from 21 countries |
| Media Type | Case Study |
| Length | |
| More Information | www.ourawardentry.com.au/bestjob/ |
| Creative Director | James Burchill |
| Art Director | Ralph Barnett |
| Art Director | Cristian Staal |
| Copywriter | Merrin McCormick |
| Strategic Planner | Darren McColl |
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