| Title | Clean Attitude |
| Agency | Hubble Innovations |
| Campaign | Clean Attitude |
| Advertiser | IKEA |
| Brand | Ikea |
| Posted | November 2010 |
| Product | Home furniture |
| Business Sector | Drugstores, Specialty Stores |
| Philosophy | <!--[if gte mso 9]><xml> Normal 0 21 false false false FR X-NONE X-NONE </xml><![endif]--><!--[if gte mso 9]><xml> </xml><![endif]--><!--[if gte mso 10]> <style> /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin-top:0cm; mso-para-margin-right:0cm; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0cm; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin;} </style> An innovative way to prove this attitude, by turning packaging into cardboard objects. This way, instead of throwing packaging in the trash, Ikea costumers cut and build free products for their homes. Result: Consumers got new products, Planet Earth stayed healthier, and IKEA proved its clean attitude without spending a single cent in conventional media. |
| Problem | Prove that IKEA cares about the environment |
| Media Type | Case Study |
| Art Director | Gabriel Mattar |
| Copywriter | Ricardo Wolff |
| Creative Director | Dennis May |
| Account Executive | Gesa Birkmann |
| Account Executive | Patrick Baschinski |
| Chief Creative Officer | Amir Kassaei |
| Advertising Manager | Alexandra Fellner |
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