| Title | Newssong |
| Agency | Havas Istanbul |
| Campaign | Newssong |
| Advertiser | Açık Radyo |
| Brand | Açık Radyo |
| Date of First Broadcast/Publication | 2016 |
| Business Sector | TV/Radio Programs & Stations |
| Philosophy | Brif Acik Radio is a completely independent radio station. It is run by a group of individuals who want to deliver the true agenda (social, political, environmental) of the world and Turkey to as many listeners as possible. Yet they have a limited audience. Besides in an environment where there is censorship and an ongoing flood of dramatic events everyday, people have grown indifferent to news. Solution People forget news. But when it comes to songs about historical events, people listen to them, sing along to them, remember them. So we decided to turn everyday news into songs. And to make sure that it reaches a great amount of people, we worked with a different reputable musician, so that each song with spread in their circles. Each song opened with an anouncement that mentioned the date and that it as the Acik Radio newssong of that day. Execution Acik Radio has a newscast weekdays every morning between 8 and 10. We listened to news, noted down highlights and turned them into lyrics before noon time. Everyday we worked with different composers and musicians. The songs were composed to the lyrics until the afternoon. Then they were performed. And they were aired on the station before that specific day was over, in the evening. Several different musicians were used, each from different circles to make sure that the project would spread amongst their followers as much as possible. Within one month, a total of 14 songs were produced in the same fashion. |
| Media Type | Case Study |
| Length | |
| Creative Director | Ergin Binyildiz |
| Art Director | Gizem Hiz |
| Art Director | Hasan Yildirim |
| Copywriter | Merve Selamet |
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