| Title | Paint the Town Black |
| Agency | Saatchi & Saatchi |
| Campaign | Paint the Town Black |
| Advertiser | Diageo |
| Brand | Guinness |
| Posted | August 2012 |
| Business Sector | Alcoholic |
| Story | Guinness helped fans to invite their friends out to celebrate St Patrick’s Day this year by creating their very own, individualised ‘Paint Your Town Black’ film. Using Google Maps and Facebook, the video aggregated the fan’s images and location to cast them in an epic film trailer about a great Guinness-inspired night out that they could then share with their friends as an invitation to celebrate together at their favourite venue. Set in a typical pub and narrated with a blockbuster voiceover, the story of a completely unique celebration – featuring the user – slowly unfolded throughout the trailer. It culminated in a series of unexpected bursts of black paint, covering everyone inside the pub. |
| Media Type | Web Film |
| Editing Company | Trim Editing |
| Post Production | Framestore |
| Audio Post Production | Wave Studios |
| Executive Creative Director | Kate Stanners |
| Executive Creative Director | Paul Silburn |
| Copywriter | Gavin Torrance |
| Art Director | Danny Hunt |
| Production Company | Charlie Finnigan |
| Producer | Rebecca Williams |
| Production Company | SomeSuch and Co. |
| Director | Daniel Wolfe |
| Editor | Dominic Leung |
| Producer | Dougal Meese |
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