| Title | Metal Spatula & Gold Bar |
| Title (original language) | Truelle & Lingot |
| Agency | AUSTRALIEGAD |
| Campaign | Startup - CIC |
| Advertiser | Groupe CIC |
| Brand | CIC |
| Date of First Broadcast/Publication | 2008 / 5 |
| Product | Start Jeunes actifs |
| Product (original language) | Start Jeunes actifs |
| Business Sector | Banking & Financial Services, Investments, Stock Brokers |
| Tagline | Everything is decided at the startup |
| Tagline (original language) | Tout se joue au démarrage |
| Philosophy (original language) | Le CIC décide de communiquer auprès des jeunes actifs en s'adressant à eux d'une manière nouvelle sur le marché bancaire, via une opération 360° qui joue sur la complémentarité des messages et des médias. |
| Media Type | Outdoor/Out of Home |
| Market | France |
| More Information | www.toutsejoueaudemarrage.com |
| Creative Director | Claire Ravut |
| Creative Director | Stéphane Renaudat |
| Art Director | Yves Loffredo |
| Art Director | Thomas Moulin |
| Copywriter | Arnaud Lesueur |
| Production Company | Mister Hyde |
| Director | Antonin Peretjako |
| Art Buyer | Agnès Chatelain |
| Account Manager | Emmanuelle de Montesson |
| Account Manager | Laëtitia Roos |
| Advertising Manager | Bernard Gassiat |
| Advertising Manager | Elodie Szymczack |
More Work
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Jeunes Actifs website
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- CIC
- AGENCY:
- AUSTRALIEGAD
Works
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Teaser Works
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- CIC
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- AUSTRALIEGAD
Room
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- CIC
- AGENCY:
- AUSTRALIEGAD
Teaser Hiring
- BRAND:
- CIC
- AGENCY:
- AUSTRALIEGAD