Keep America Beautiful - "I want to be a bench"

Pereira O'Dell

Pereira O'Dell San Francisco, United States

7261

Title	I want to be a bench
Agency	Pereira O'Dell
Campaign	"I want to be" a bench
Advertiser	Ad Council
Brand	Keep America Beautiful
Date of First Broadcast/Publication	2013 / 4
Business Sector	Waste Management
Tagline	recycle, ad council, waste, garbage, Keep America Beautiful
Story	Did you know that your recycled plastic bottle could be transformed into a park bench? While much progress has been made in raising environmental awareness since the initial Earth Day, we are still a consumer-driven society that generates 250+ tons of garbage annually. With a vast array of new products and packaging infused into the fabric of our daily lives, the challenges are profound. In this spot we give garbage a voice. The “I Want to be” campaign educates and rewards people at the same time. Park and curbside bins come with a message reinforcing what people can gain if they recycle. The plastic bottles collected from the community/parks are recycled into a reward: benches made from the very same bottles.
Media Type	Television
Length	112 seconds
More Information	http://www.kab.org/
Chief Creative Officer	PJ Pereira
Executive Creative Director	Jaime Robinson
Associate Creative Director	Eduardo Marques
Art Director	Rafael Rizuto
Art Director	Arnau Bosch
Copywriter	Earl Lee