Title | There's Chicken |
Title (original language) | Y a poulet |
Agency | Challenger House |
Campaign | Whoistheboss - Burger King |
Advertiser | Quick |
Brand | Quick |
Posted | May 2008 |
Product | Fred & Omar Burger |
Product (original language) | Fred et Omar Burger |
Business Sector | Restaurants & Fast Food |
Tagline | Then, who is the best? |
Tagline (original language) | Alors, c'est qui le meilleur? |
Problem (original language) | Depuis 2006, Quick développe des actions "différentiantes". C'est une démarche de challenger qui tend à le démarque de son principal concurrent, et qui lui permet d'émerger avec moins de moyens que ce dernier, notamment auprès de son coeur de cible mais aussi au sein de diverses communautés d'internautes. |
Media Type | Web Film |
Length | |
Market | France |
Advertising Manager | Laurent Niewolinski |
Advertising Manager | Christine Richard |
Advertising Manager | Alexandre Bel |
Advertising Manager | Nadia Topylko |
Production Company | Wizz Productions |
Director | Julien Pelgrand |
Music | Franck Lebon |
Producer | Aurélie Chaouat |
Account Manager | Nathalie Masseron |
Account Manager | Rodolphe Poprawa |
Creative Director | Stephan Ferens |
Creative Director | Alain Dupoux |
Art Director | Christophe Heughe |
Copywriter | Alain Dupoux |
Copywriter | Bertrand Delaire |
Copywriter | Omar |
Actor / Celebrity | Omar |
Copywriter | Fred |
Actor / Celebrity | Fred |
Art Buyer | Claire Sougy |
Art Buyer | Mélina Audoux |
Agency Producer | Bertrand Ayache-Anguenot |
Agency Producer | Sophie Bouyer |