Derrick Ho
Art Director at FCB West
Portland, United States
TitleMass Effect 3
Agency
Campaign Mass Effect 3
Advertiser Electronic Arts Inc.
Brand EA Mass Effect 3
Tagline Take Earth Back
Story

Whether it’s the Mayan prophecy of end times in 2012 or The Walking Dead, mankind is fascinated by the possibility of its own demise. We activated that truth by leveraging the game’s themes of survival, loyalty, bravery, love, and hope with a campaign that made the threat deeply personal. The result is an introspective, emotionally charged campaign, leading with our television spot, “Fight for Everything.” 

Media Type Television
Chief Creative Officer
Group Creative Director
Group Creative Director
Associate Creative Director
Associate Creative Director
Art Director
Copywriter
Agency Producer
Production Company
Director
Editing Company
Special Effects / VFX
Sound Design Company

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