Title | Sides |
Agency | Philipp und Keuntje GmbH |
Campaign | Two Sides |
Advertiser | Reporters Without Borders |
Brand | Reporters Without Borders |
Date of First Broadcast/Publication | 2014 / 3 |
Business Sector | Human Rights |
Story | The human rights organization Reporters Without Borders demonstrates the ambivalence of the Winter Olympics in Sochi. An imposing city-light-campaign shows both sides: truth and lies. For this purpose the advertising agency Philipp and Keuntje juxtaposed controversial quotes, thereby showing the significance of a free press for the ability to judge. Instead of one billboard with three posters passing through, colored layers alternate and in doing so expose quotes with different content. The campaign shows the importance of the work of journalists, who are being persecuted and threatened in Russia. These are the journalists Reporters Without Borders fights for daily. |
Media Type | Outdoor/Out of Home |
Length | |
Executive Creative Director | Diether Kerner |
Creative Director | Simon Jasper Philipp |
Art Director | Mareike Hinsche |
Copywriter | Johanna Hoppe |
Copywriter | Adrienne Tonner |
Creative Partner | Adrienne Tonner |
Creative Partner | Simon Jasper Philipp |
Project Manager | Ilona Perger |
Project Manager | Tanja Contreras |
Production | Kira Burgerhoff |
Production | Laia Gonzalez |