Phil Baker
Account Director at BBH
London, United Kingdom
TitleKFC Xmas - Come Together
Agency
Campaign KFC Xmas - Come Together
Advertiser KFC
Brand KFC
Date of First Broadcast/Publication 2013 / 11
Business Sector Restaurants & Fast Food
Tagline Cause there’s one thing on which we all agree The delicious taste of KFC
Story This film is a sweeping epic, shot like a music video. It shows various groups of people at Christmas, who would normally be at odds with each other, being brought together by the taste of KFC. The narrative is sung and performed by each character as we see their festive predicament.But this year they all come together over a bucket of KFC and put all their differences aside.
Philosophy The Christmas campaign sees the launch of a new creative platform for KFC - Unity.Togetherness is at the heart of the KFC experience.Unlike any other food brand, KFC brings people together to share a unique and common taste.The stresses and tensions of the holiday season provided fertile creative ground to launch this new idea 
Problem KFC - the taste that unites at Christmas 
Media Type Television
Length
Post Production
Editing Company
Sound
Production Company
Advertising Manager
Advertising Manager
Deputy Executive Creative Director
Art Director
Copywriter
Copywriter
Art Director
Creative Director
Producer
Director
Executive Producer
Production Company Producer
Production Manager
Director of Photography (DOP)
Special Effects / VFX
Telecine
Post Production
Editor
Music The Most Radicalist Black Sheep Music
Artist
Sound Design Company
Agency Producer
Assistant Producer
Strategic Business Lead
Account Director
Account Manager
Strategy Director
Strategist

People related to this work

You might also like...

Trending

Create a free Talent profile and become a member of AdForum

Get Started