MasterCard - "Live the Priceless Side of Music with Robbie Williams"

McCann London

McCann London London, United Kingdom

Awards

12868

Brand: MasterCard
Country: United Kingdom

Advertiser: Mastercard International

Title	Live the Priceless Side of Music with Robbie Williams
Agency	McCann London
Campaign	Priceless Side of Music
Advertiser	Mastercard International
Brand	MasterCard
Date of First Broadcast/Publication	2017 / 2
Business Sector	Credit Cards
Story	The campaign uses the new ‘Priceless Side of Music’ tagline and features a Priceless Surprise in which a major star delivers the surprise of a lifetime to a deserving Mastercard holder. This year superstar Robbie Williams delivers the Priceless Surprise in the shape of an intimate performance for a fan who thought she was taking part in a documentary. Williams, who last year received The BRITs Icon Award, follows a number of global stars who have taken part in Mastercard’s Priceless Surprises, including Mark Ronson, Ellie Goulding, Kylie and Mary J Blige.
Media Type	Television
Length	180 seconds
Chief Creative Officer	Rob Doubal
Chief Creative Officer	Laurence Thomson
Creative Director	Matt Crabtree
Creative Director	Simon Hepton
Creative Team	Adam Bernet
Creative Team	Rory Tregaskis
Managing Partner	Robert Smith
Business Leader	Tom Vick
Account Director	Jaclyn Kaminski
Account Planner	James Appleby
Project Director	Richard Ross
Production Company	Craft London
Director	Blake Claridge
Head of Production	Sergio Lopez
Executive Producer	Zara Balfour
Production Manager	Rosanna Gouldman
Director of Photography (DOP)	Berndt Wiese
Sound Recordist	Ashok Kumar
Sound	Output Audio
Editor	Max Downey
Editor	Mike Harris
Editor	Graham Taylor
Mix	Adam Smyth
Mix	Chris Gilbert
Mix	Craft
Grade	Framestore
Post Production	Andy Tusabe
Post Production	Craft
Actor / Celebrity	Robbie Williams