| Title | Hyena |
| Title (original language) | Hyène |
| Agency | FRED & FARID |
| Campaign | Wickedly Light - Orangina |
| Advertiser | Cadbury Schweppes plc |
| Brand | Orangina Light |
| Date of First Broadcast/Publication | 2009 / 1 |
| Business Sector | Soft Drinks, Tonics |
| Tagline | Wickedly light |
| Story | A hyena taking the mickey out of a bimbo. |
| Philosophy | The territory of this new platform is found in moments of complicity and female intimacy, which gives an original and new meaning to the concept of lightness. For this new speech: the Orangina Light brand affirms itself like a brand equipped with a true personality. |
| Media Type | Television |
| Length | |
| Market | France |
| Production Company | Big Productions |
| Creative Director | Farid Mokart |
| Copywriter | Farid Mokart |
| Art Director | Alphée Ballester |
| Art Director | Thomas Raillard |
| Advertiser's Supervisor | Hugues Pietrini |
| Advertiser's Supervisor | Marie-Laure Trichard |
| Advertiser's Supervisor | Jérôme Franconeri |
| Account Supervisor | Emmanuel Ferry |
| Account Supervisor | Hélène Camus |
| Account Supervisor | Emilie Robert |
| Agency Producer | Alexandra Marik |
| Post Production | The Mill London |
| Director | The Terri Timely |
More Work
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- BRAND:
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- AGENCY:
- FRED & FARID
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