The video puts a clever spin on the singles scene and its preferred method of communication, text messaging, to demonstrate that choosing a new sex partner puts you in contact with all their previous partners. A young woman enters a bar, is approached by a number of men, and begins exchanging numbers. With a number of familiar dings -- the hallmark sound of an iPhone text message -- text messages begin to populate the screen, as if the men exchanged numbers with each other. The messages detail the various sex partners this woman has had, with a reminder text message, "Don't get more than their number -- protect yourself."
Problem
New York has the highest incidence of reported AIDS cases in the United States. We wanted to create a new way for New Yorkers to be reminded to practice safe sex.
