Title | Meet The World |
Agency | Lucky Generals |
Campaign | Meet The World |
Advertiser | Hostelworld |
Brand | Hostelworld |
Date of First Broadcast/Publication | 2015 / 6 |
Business Sector | Hotels, Resorts |
Story | Hostelworld, the global leader in online hostel reservations, today launches its first ever advertising campaign following its global rebrand. Designed to make a splash in the youth travel industry, the new campaign developed by London-based creative agency, Lucky Generals, features seven backpackers, all strangers staying in hostels, who were captured doing a skinny dip in a Mexican sinkhole. The end line reveals that they have only just met each other travelling. |
Media Type | Television & Cinema |
Length | |
Production Company | Rattling Stick |
Director | Sara Dunlop |
Producer | Stuart Bentham |
Editing Company | Speade |
Post Production | The Mill London |