Stuart Bentham
Producer at Rattling Stick
London, United Kingdom
TitleMeet The World
Agency
Campaign Meet The World
Advertiser Hostelworld
Brand Hostelworld
Date of First Broadcast/Publication 2015 / 6
Business Sector Hotels, Resorts
Story Hostelworld, the global leader in online hostel reservations, today launches its first ever advertising campaign following its global rebrand.
Designed to make a splash in the youth travel industry, the new campaign developed by London-based creative agency, Lucky Generals, features seven backpackers, all strangers staying in hostels, who were captured doing a skinny dip in a Mexican sinkhole. The end line reveals that they have only just met each other travelling. 
Media Type Television & Cinema
Length
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Director
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