Title | Dakar |
Agency | George Patterson Y&R |
Campaign | Dakar - AFL |
Advertiser | Australian Football League |
Brand | AFL |
Posted | July 2009 |
Business Sector | Sports Teams, Sports Events |
Tagline | Running full speed into a brick wall once isn't very pleasant. How about running into a brick wall 70 plus times in each game? Without padding? In a league of its own. |
Media Type | |
Market | Australia |
Creative Director | Ben Coulsen |
Art Director | Frank Muller |
Copywriter | Katie Britton |
Photographer | Christopher Tovo |