Philippe Pinel
Directeur de création at Romance
Paris, France
TitleHumans
Agency
Campaign Flare - Wrangler
Advertiser VF Corporation
Brand Wrangler
Date of First Broadcast/Publication 2008 / 7
Business Sector Clothing
Tagline We are animals
Philosophy In today’s society, our animal instincts are smothered by daily modern life, city-living and constant technological developments. Man is an animal, but he no longer knows it.
‘We Are Animals’ developed by FFL Paris (Fred & Farid) for Wrangler, is more than a campaign signature. It is a statement of truth and long-term value for the brand that will be taken up for use by all countries. It is a reflection of the new vision of the Wrangler brand, repositioning itself through instinct and emotion.
Each campaign will run across Europe, and will develop, substantiate and deepen this statement, reminding us that we are, before all else, animals.
Media Type Television & Cinema
Length
Market Europe
Executive Creative Director
Director
Advertiser's Supervisor
Creative Team
Creative Team
Creative Team
Creative Team
Creative Team
Creative Team
Editor
Editor
Agency Producer

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