Dave Horton
Dave Horton
Associate Creative Director at Melvin Editorial
Santa Monica, United States
TitleThe Bull
Agency
Campaign Adizero Rose 2
Advertiser adidas
Brand adidas
Date of First Broadcast/Publication
Product adiZero Rose 2
Story

The spot opens with Derrick released from a gate as “The Bull” to a frenzied crowd in a bullfighting arena. After sizing up matador and picadors, Derrick drives into the bullring in his signature shoes using his speed, agility and strength to blow by and overpower opponents that represent his real on-court rivals.

Media Type Television
Copywriter
Music
Creative Director
Creative Director
Director
Art Director
Head of Production
Producer
Account Director
Account Director
Account Manager
Production Company
Director of Photography
Executive Producer
Producer
Editing Company
Editor
Advertising Manager
Advertising Manager
Actor / Celebrity

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