Title | Meet the Mamba |
Agency | Wieden + Kennedy |
Campaign | The Black Mamba |
Advertiser | Nike |
Brand | Nike Basketball |
Posted | January 2011 |
Business Sector | Sportswear |
Story | <!--[if gte mso 9]><xml> Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 </xml><![endif]--><!--[if gte mso 9]><xml> </xml><![endif]--><!--[if gte mso 10]> <style> /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} </style> Nike and Wieden + Kennedy are launching the new Kobe VI shoe with director Robert Rodriguez. Kobe Bryant, Bruce Willis, Danny Trejo and others were cast in a short film entitled The Black Mamba. It is being produced by Nike Basketball and Rodriguez will direct. The film will be released during NBA All-Star Weekend |
Media Type | Web Film |
Market | United States |
Actor / Celebrity | Kobe Bryant |
Creative Director | Alberto Ponte |
Creative Director | Ryan O'Rourke |
Copywriter | Sheena Brady |
Copywriter | Brandon Pierce |
Agency Producer | Erin Goodsell |
Account Director | Jason White |
Account Director | Karrelle Dixon |
Account Manager | Ryan Johnson |
Account Executive | Lauren Rodwell |
Account Executive | Dino Xu |
Executive Creative Director | Mark Fitzloff |
Executive Creative Director | Susan Hoffman |
Executive Agency Producer | Ben Grylewicz |
Production Company | RadicalMedia |
Director | Robert Rodriguez |
Editing Company | Rock Paper Scissors |