Title | Get your Energy Back |
Agency |
Saatchi & Saatchi EMEA
|
Campaign |
Get your energy back
|
Advertiser |
Toyota Motor Corporation
|
Brand |
Toyota
|
Posted | November 2010 |
Product |
Auris HSD
|
Story | Top creative teams from Saatchi & Saatchi London, Milan, Brussels and Düsseldorf have created "Get Your Energy Back" campaign for Toyota Auris HSD |
Philosophy | The new Auris HSD therefore is able to combine a variety of benefits and a complex but highly advantageous technology which needed to be explained in an integrated campaign able to present the car and what it stands for in a clear and simple way across Europe. An interesting but complex challenge for Saatchi & Saatchi, which relied on its International One Agency System to involve the best talents of the network and match the expectations. The result was a singled minded and engaging campaign under the banner of "Get your energy back", able to translate the easiness and cleverness of the product in different ways: from the touch-screen technique in TV, to the online energy world, through smart print executions. A truly international campaign aired in the whole of Europe, starting from the 1st August. |
Problem | Toyota have taken their renowned full-hybrid system and put it in their new, great looking hatchback; the result is the new Auris Hybrid (or “Auris HSD”). The first and only full-hybrid powertrain in the C-Segment. Thanks to Hybrid Synergy Drive technology the car's energy is literally recycled as you drive and stored in the car’s battery system. |
Media Type |
Print
|
Executive Creative Director |
Adrian Caddy
|
Art Director |
Steve Carlin
|
Art Director |
Williams Tattoli
|
Art Director |
Stijn Klaver
|
Account Supervisor |
Luca Neyroz
|
Account Supervisor |
Florian Voigt
|
Advertiser's Supervisor |
David Brimson
|
Advertiser's Supervisor |
Dario Giustini
|