Jakub Szymanski
Creative Director at BBDO San Francisco
San Francisco, United States
TitleHomeworkDirect
Agency
Campaign HomeworkDirect
Advertiser Mars, Inc.
Brand Uncle Ben's
Date of First Broadcast/Publication 2015 / 9
Business Sector Rice, Pasta, Dehydrated Vegetables & Cereals
Story Through the Ben’s Beginners™ Cooking Contest, the UNCLE BEN’S® Brand has a campaign that encourages parents and their children to cook together. This year through a revealing video, we have taken extra measures to highlight the importance of cooking as an important life skill, similar to reading or writing.
Created by BBDO San Francisco, “HomeworkDirect” is based on the insight that parents invest a lot when it comes to their children’s education, but they are largely not teaching them to cook. In this 2-minute film that runs online, a wide range of parents are asked if they would sign up for a service to perform their children’s homework and if they regularly taught their children these important cooking lessons. The results were incredible. 
Media Type Digital
Length
Chief Creative Officer, Worldwide
Executive Creative Director
Executive Creative Director
Associate Creative Director, Copywriter
Associate Creative Director, Art Director
Director of Production
Business Affairs
Account Director
Account Supervisor
Production Company
Director
Producer
Post Production
Editor
Executive Producer

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