| Title | IF Istanbul Independent Film Festival Corporate Identity |
| Agency | TBWA\Istanbul |
| Campaign | IF Istanbul Independent Film Festival Corporate Identity |
| Advertiser | IF Istanbul - Independent Film Festival |
| Brand | IF Istanbul - Independent Film Festival |
| Posted | December 2013 |
| Business Sector | Trade Shows, Events & Festivals |
| Story | The IF promotional items disrupts the blockbuster film clichés with witty sentences. The word 'IF' -the festival name- has been used utilized in sentences indicating a condition to cross the line from a cliché Hollywood commercial film to an independent film. We created sentences that define each medium (the letterhead, the envelope, the business cards...) with a cliché linked to that medium itself. We also came up with a poster campaign that would work well with the new identity. |
| Media Type | Corporate/Brand Identity |
| Art Director | Kerem Tuten |
| Art Director | Ilkay Gurpinar |
| Copywriter | Zeynep Orbay |
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