| Title | Ikea Easy Assembly Displays |
| Agency | TBWA\Istanbul |
| Campaign | Ikea Easy Assembly Displays |
| Advertiser | IKEA |
| Brand | Ikea |
| Posted | October 2015 |
| Business Sector | Home Furniture |
| Story | We wanted to display the ease of furniture assembly and convince our customers that large items can be assembled as simply as the smaller ones. To demonstrate our belief, we placed unassembled pieces of furniture in our stores. The trick is when these pieces are viewed from specific angles, they appear as perfectly assembled furniture. The reason behind the campaign's effectiveness and appropriateness for the target audience was that we put the insight at the core of the creative execution. We showed them if they change their perspective, they can change their perception. |
| Media Type | Case Study |
| Advertising Manager | Ozge Colakoglu |
| Art Director | Levent Yalgin |
| Art Director | Mustafa Hayit |
| Executive Creative Director | Ilkay Gurpinar |
| Creative Director | Volkan Karakasoglu |
| Creative Director | Zeynep Karakasoglu |
| Account Director | Ayse Erdogan |
| Account Director | Derhan Alp |
| Copywriter | Bilgin Aydin |
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