Ilkay Gurpinar
Chief Creative Officer at TBWA\Istanbul
Istanbul, Turkey
TitleMoustache 2
Agency
Campaign Face & Body
Advertiser Sinbo
Brand Sinbo
PostedOctober 2015
Business Sector Shaving
Story As different types of beards are trending and shaving is falling from grace, multiple-use trimmers are becoming a part of men’s lives more and more. Many men demand one compact and adaptable grooming kit for all of their needs instead of having various shavers for different parts of the body. To show the young people that Sinbo’s grooming kit is capable of their all needs, we decided to trim the facial and body hair in a special way to create the optical illusion of giant beards with serious look and an air of irony with the b/w fashion photography style.
Media Type Outdoor/Out of Home
Photographer
Art Director
Art Director
Executive Creative Director
Creative Director
Account Director
Copywriter
Copywriter

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