Alexandre Calvin
Retoucher at IoIo Filmes
São Paulo, Brazil
TitleWeird
Agency
Campaign 16th Sexual Diversity Film Festival - Mix Brasil
Advertiser Mix Brazil Cultural and Diversity Festival
Brand Mix Brasil
PostedNovember 2008
Product Sexual Diversity Film Festival
Business Sector Trade Shows, Events & Festivals
Tagline What is weird for you?
Story We see a male exiting a subway station, who embodies a water source - from his mouth comes a constant stream of water. In addition to having wings of stone, there is an allusion to angels as decorations. He faces a pair of gay men exchanging passionate kisses. Both men look at the fountain man with undeniable estrangement and prejudice. Then comes the tagline "What is weird for you?" Even the soundtrack implies strangeness - a bolero Italian.
Story (original language) No comercial, vemos saindo de uma estação de metrô o personagem de um homem que personifica uma fonte de água - da sua boca jorra um jato d´água constante e ele segura com as mãos uma fonte de pedra, além de ter asas de pedra nas costas, numa alusão aos habituais anjos usados como adornos. Ao caminhar para fora da estação, ele se depara com um casal de homens gays trocando beijos. Ambos se olham com estranhamento e certo preconceito. Surge então o lettering "O que é estranho para você?". A própria trilha sonora do comercial causa estranhamento - um bolero italiano.
Media Type Television
Length
Executive Creative Director
Creative Director
Creative Director
Art Director
Copywriter
Director
Production Company
Sound Design Company
Retoucher
Retoucher
Agency Producer
Agency Producer
Post Production Casablanca
Photographer
Copywriter
Copywriter

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