Intel® - "Both of You - Robert"

Amsterdam Worldwide Group

Amsterdam Worldwide Group Amsterdam, Netherlands

18884

Brand: Intel®
Country: United States

Advertiser: Sony / Intel

Title	Both of You - Robert
Agency	Amsterdam Worldwide Group
Campaign	Both of You
Advertiser	Sony / Intel
Brand	Intel®
Date of First Broadcast/Publication	2013 / 12
Product	Intel® i5
Business Sector	Computers, PDAs & Calculators
Story	Meet Robert. He wants to push himself to accomplish great things. He also wants to watch TV from his bed all weekend. Like most of us, Robert has two sides. Fortunately Sony has created a laptop and tablet in one - a single device to meet all of those needs. Luckily, his Sony VAIO® Flip 2-in-1 PC powered by the Intel® Core™ processor changes from a laptop to a tablet, allowing him to be at his best. Whichever side that may be.
Philosophy	In order to drive demand for the Sony VAIO 2-in-1 family, first in key urban U.S. markets and later on a global scale, we had to inspire and educate people during their research phase and driving sales. With this campaign we have let people experience the full potential of Sony’s VAIO 2-in-1 family in a way that connects with them on a deep emotional level. Inspire with tangible, real-life user scenarios using pairs of intriguing characters that embody the product virtues, who appear totally similar but with very distinctive personalities.
Result	53M impressions in 3 months on properties relevant to the audienceVideo impressions had an amazing 79% completion rate50M impressions lead to 450K engagements, a ratio of almost 0.9%Drove online sales by bringing storytelling closer to transaction moment.
Media Type	Web Film
Length	49 seconds
More Information	http://www.youtube.com/watch?v=eDZH30PkM08
Post Production	Darlings Post
Music Company / Composer	Audentity Music & Sound
Executive Creative Director	Richard Gorodecky
Art Director	Richard Gorodecky
Copywriter	Richard Gorodecky
Art Director	Laurie Lacourt
Copywriter	Chermine Assadian
Art Director	Fabian Hupfauf
Art Director	Daniel Peirón
Copywriter	Karen Cardy
Producer	Neil Henry
Producer	Jan-Peter Wiersma
Account Director	Megan Wooding
Account Manager	KaMing Kho
Strategic Planning Director	Uli Kurtenbach
Production Company	Frontier Films
Director	Matthew Bissonnette
Director of Photography (DOP)	Kris Belchevski
Art Director	Patricia Christie
Executive Producer	Simon Dragland
Executive Producer	Rita Popielak
Producer Supervisor	Eric Kaskens
Head of Editing	Doug Hancock
Head of VFX	Robert Okker
Colourist	Ritual Digital
Post Producer	Violeta Nikolova
Supervisor VFX	Chaja Koe
VFX artist	Randy Roeman
VFX artist	Roland van Mossel
Music Composer	Niels den Otter
Music Composer	Guido Maat
Music Composer	Rogier de Nijs