Asics - "It’s a tough game. Go smash it"

180 Amsterdam

180 Amsterdam Amsterdam, Netherlands

23454

Title	It’s a tough game. Go smash it
Agency	180 Amsterdam
Campaign	It's a tough game. Go smash it
Advertiser	ASICS Corporation
Brand	Asics
Date of First Broadcast/Publication	2015 / 5
Business Sector	Sportswear
Story	ASICS global brand ambassador Monfils, known for his showmanship and high-risk shotmaking, has been transported from the tennis court to a fast-paced, urban environment where he competes against a group of cunning opponents. Outnumbered but never outplayed, as balls are launched at him from all angles, at lightening-fast speed, Monfils produces a powerful and entertaining performance, enabled by the new ASICS GEL-RESOLUTION 6, which provides the stability, agility and endurance he needs to play the game on his terms.
Media Type	Television
Length	63 seconds
Post Production	Darlings Post
Actor / Celebrity	Gaël Monfils
Chief Creative Officer	Al Moseley
Advertising Manager	Marc Pinsard
Advertising Manager	Eva Sutter
Creative Director	Dean Maryon
Copywriter	Joe Craig
Art Director	Tony Bartolucci
Business Affairs	Akvilina Jaskunaite
Account Manager	Megan Wooding
Account Manager	Claire Birrell
Producer	Susan Cook
Producer	Neil Henry
Producer	Phil Smart
Production Assistant	Davide Janssen
Project Manager	Phil Smart
Strategist	Ben Armistead
Editor	Fiona Fuchs