| Title | Cake |
| Agency | NEOGAMA |
| Campaign | Graffitis - GE |
| Advertiser | General Electric Company |
| Brand | GE |
| Posted | August 2008 |
| Business Sector | Washing Machines, Refrigerators & Other Large Apppliances |
| Tagline | The refrigerator for those who like to express themselves. |
| Media Type | |
| Market | Brazil |
| Executive Creative Director | Alexandre Gama |
| Creative Director | Wilson Mateos |
| Creative Director | Márcio Ribas |
| Art Director | Felipe Zambon |
| Copywriter | Raphael Quatrocci |