| Title | Target |
| Title (original language) | Cible |
| Agency | BETC Etoile Rouge |
| Campaign | Autumn Winter Campaign 2008/2009: The Tally Weijl Miss |
| Advertiser | Tally Weijl |
| Brand | Tally Weijl |
| Posted | August 2008 |
| Business Sector | Clothing |
| Story | This visual features the faithful Miss Tally as an ultra-fashion circus. Her skills of dexterity are put to the test as pink plastic knives are thrown at their target for girly display of daring attitude. |
| Story (original language) | Ce visuel montre une Miss dun cirque ultra fashion. Son habileté et sa dextérité sont mises à lépreuve avec un jeu de lancer de couteaux en plastique rose. |
| Philosophy | The campaign is based on two visuals, both depicting playful enjoyment and a mischievous attitude that invite us to play along with Miss Tally in a very pulp fiction way. The sexiness exuded by her poses is a light-hearted and fanciful approach to being sexy playful above all else! |
| Philosophy (original language) | Cette campagne se compose de deux visuels, les deux forts dune attitude joueuse qui nous invitent à participer au jeu auquel se prête la Miss Tally. Lattitude sexy qui définit ses postures est une attitude de légèreté et de fantaisie Un jeu avant tout ! |
| Media Type | |
| Market | Hungary, Poland, Austria, Germany, Switzerland, Greece |
| Advertising Manager | Tally Elfassi |
| Advertising Manager | Beat Gruering |
| Advertising Manager | Michele Haag |
| Creative Director | Safia Bouyahia |
| Copywriter | Caroline Cornu |
| Art Director | Anne Vautier |
| Actor / Celebrity | Julie Ordon |
| Photographer | Bruno Dayan |
| Art Buyer | Jean‐Luc Chirio |
| Art Buyer | Dominique Mornet |
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